Google Mobile Friendly Algorithm Change
Mar30

Google Mobile Friendly Algorithm Change

On April 21st 2015, Google will implement a new change to the search algorithm targeting websites that aren’t mobile-friendly. Given the amount of interest this announcement has garnished (dubbed “mobilegeddon”) and the increased awareness for Webmasters to get sites optimized for mobile search (prior to 21st April 2015) why is this announcement different to previous algorithm changes? Why This Algorithm Change Is...

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SEO and CNAMES
Dec08

SEO and CNAMES

CNAME records are used to identify multiple domain names that point to the same IP address. An A record points directly to an IP address. Essentially a CNAME record is used when you don’t have access to an A record, for example when you have a WordPress blog on a sub-domain (wordpress.site.com) CNAME Vs. 301 Redirects The main difference between the two methods is that a 301 redirect can target a Web page, but a DNS canonical record...

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Full Song Lyrics In Bing Search Results
Oct07

Full Song Lyrics In Bing Search Results

Bing now appears to be showing full song lyrics in the search results for most popular artists. Bing’s use of song lyrics directly in the SERPs is similar to Google’s recent “structured data” efforts. Presently, full song lyrics are only showing for US searchers however Bing plans to expand this outside the US over the next few months.

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Google Authorship Ends
Aug29

Google Authorship Ends

** UPDATE ** So What Actually Happened to Google Authorship? Not enough people were using Authorship for Google to use it as valid indicator in search. The primary reason seems to be low adoption by content creators. Google has officially ended its authorship bylines from displayuing within the search results. Additionally, Google will cease tracking content written by authors as tied by the author’s G+ profile. Google may choose to...

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Google uses HTTPS as a ranking signal
Aug10

Google uses HTTPS as a ranking signal

On Wednesday August 06 2014, Google announced that they have been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. “We’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we...

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Google Plus Profiles Now In Google Search Suggest
Jun18

Google Plus Profiles Now In Google Search Suggest

Google Plus now allows you to vanity search names and click direct through to a Google Plus Profile. I’m now outranking Brad Pitt! Author: brad forster

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