Google uses HTTPS as a ranking signal

On Wednesday August 06 2014, Google announced that they have been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms.

“We’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” – Google Webmasters Blog

Matt Cutts on Google and HTTPS Secure Web Sites

I suspect this will become more and more a strong signal that Google will use.

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