Voice Search Optimization
Search is all about content discovery. The increasing novelty of searching by voice has obvious ramifications for the search industry; namely “How will voice search change SEO?”. The Importance of Natural Language Long-Tail keywords can now be captured more effectively using the “who, what, where, why and how to” natural voice searches. This means targeting longer search query phrases that are conversational in...
Google Webmaster Tools Combine Sites
Google Search Console has introducing the concept of “property sets” which allow you to combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. TLDR; Combine sets of web properties into one group for a single accumulation of data. The major benefit of having google webmaster tools merge sites is the ability to track the combined...
Google Instant Content
Google has released a new search feature that officially has no name. Search marketers are calling it “Instant Content” because Google is actually hosting the content and publishing it directly within their search results. Could this allow media companies and marketers to publish directly to the Search Results? How it functions? Each post is hosted by Google itself on a dedicated page, and appears in a carousel in results...
Google Accelerated Mobile Pages
On October 7, 2015 Google officially announced a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. Google AMP = Accelerated Mobile Pages Project = AMP HTML = Amplified Pages How do Google Accelerated Mobile Pages work? The Google AMP Project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to...
What Does Google Know About You?
Fun Fact: Everything You’ve Ever Searched on Google is stored by Google. Export Google Search History If you don’t known JSON: STEP 1: Go to https://history.google.com/ STEP 2: Download search history (click gear icon > download) STEP 3: Open in notepad, search for “query_text” Author: brad forster
Apple Search and iOS 9
Search Improvements iOS 9 now makes it easy for users to discover information in apps by surfacing the content of the apps and websites in Search on iOS 9. (with seamless universal linking, this takes users to the best place to view the results.) App history Deep links make it easy for users to get back to where they were in your app—just indicate that your app is eligible for Search and iOS 9 will create them for you. Content...