Apple Search and iOS 9
Search Improvements iOS 9 now makes it easy for users to discover information in apps by surfacing the content of the apps and websites in Search on iOS 9. (with seamless universal linking, this takes users to the best place to view the results.) App history Deep links make it easy for users to get back to where they were in your app—just indicate that your app is eligible for Search and iOS 9 will create them for you. Content...
When Does Google Trends Update?
Google Trends has now been updated to include real-time data and a redesigned homepage. The biggest change appears to be the integration of YouTube and Google News data to help determine trending topics. “We now look at trends from YouTube and Google News and combine them to better understand what topics and stories are trending across the web right now. ” – Google The redesigned homepage increases the breadth and...
5 Tips for SEO Content Marketing
SEO + Content Marketing = Content Optimisation. Below are the key takeaways from the “Winning at SEO & Content Marketing” presentation: Incorrect Questions: “How much content do I need?” “How many words should I write?” Correct Questions: “Who is my audience?” “What do they want to read?” Don’t Market Your Content, Create Content for your Market Name Your Content What It Should Rank For SEO = Simple,...
Mobile Friendly Impact Change – Google Q & A
Take the Mobile-Friendly Test: * * * SUMMARY of Google Response * * * Q: Is Google on track to release tomorrows mobile-friendly algorithm? A: YES. April 21 2015 Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only. Q: Will desktop searchers / desktop rankings drop? A: NO. Q: Will it...
Google Mobile Friendly Algorithm Change
On April 21st 2015, Google will implement a new change to the search algorithm targeting websites that aren’t mobile-friendly. Given the amount of interest this announcement has garnished (dubbed “mobilegeddon”) and the increased awareness for Webmasters to get sites optimized for mobile search (prior to 21st April 2015) why is this announcement different to previous algorithm changes? Why This Algorithm Change Is...