SEO + Content Marketing = Content Optimisation.
Below are the key takeaways from the “Winning at SEO & Content Marketing” presentation:
Incorrect Questions:
“How much content do I need?”
“How many words should I write?”Correct Questions:
“Who is my audience?”
“What do they want to read?”
- Don’t Market Your Content, Create Content for your Market
- Name Your Content What It Should Rank For
- SEO = Simple, Easy, Obvious
- Use Google Auto-Suggest To Find Popular Phrases
- Proven Example: “How To Cook Beetroot”
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Download Presentation – SEO-and-Content-Marketing
