Google Authorship Ends
** UPDATE ** So What Actually Happened to Google Authorship? Not enough people were using Authorship for Google to use it as valid indicator in search. The primary reason seems to be low adoption by content creators. Google has officially ended its authorship bylines from displayuing within the search results. Additionally, Google will cease tracking content written by authors as tied by the author’s G+ profile. Google may choose to...
Google uses HTTPS as a ranking signal
On Wednesday August 06 2014, Google announced that they have been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. “We’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we...
Google Plus Profiles Now In Google Search Suggest
Google Plus now allows you to vanity search names and click direct through to a Google Plus Profile. I’m now outranking Brad Pitt! Author: brad forster
Google Analytics Shortcuts
Google has recently launched Google Analytics Shortcuts Shortcuts have been designed to speed up the process of analysing different sets of data and to make our lives a lot easier. How To Create a Google Analytics Shortcut? Navigate to a report that you use regularly within Standard Reports or Custom Reports. Apply any segmentation using either an Advanced Segment, metric or dimensions. Once you have the dataset you are looking for,...
Google’s New Privacy Policy
Is it any coincidence that Google announced a massive change to its privacy policy right when Apple announced earnings? Media coverage divergence? In summary – From 1st March 2012, Google will allow itself to share your personal information across Google services, as long as you’re signed in. What does this mean? Google can now look at what you’ve been doing on YouTube, Gmail, and Google+ to suggest search results...