5 Tips for SEO Content Marketing
SEO + Content Marketing = Content Optimisation. Below are the key takeaways from the “Winning at SEO & Content Marketing” presentation: Incorrect Questions: “How much content do I need?” “How many words should I write?” Correct Questions: “Who is my audience?” “What do they want to read?” Don’t Market Your Content, Create Content for your Market Name Your Content What It Should Rank For SEO = Simple,...
Mobile Friendly Impact Change – Google Q & A
Take the Mobile-Friendly Test: * * * SUMMARY of Google Response * * * Q: Is Google on track to release tomorrows mobile-friendly algorithm? A: YES. April 21 2015 Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only. Q: Will desktop searchers / desktop rankings drop? A: NO. Q: Will it...
How To Get App Content Into Google Search Results
What is App Indexing for Google Search? App Indexing lets Google read apps just like websites. Deep links in your Android app can now appear in Google Search Results allowing users to navigate directly to the native mobile experience landing on the correct content within your app. What you need: The user needs to have your app installed. You need to establish the relationship between your web pages and app deep links. Use the App...
Google Mobile Friendly Algorithm Change
On April 21st 2015, Google will implement a new change to the search algorithm targeting websites that aren’t mobile-friendly. Given the amount of interest this announcement has garnished (dubbed “mobilegeddon”) and the increased awareness for Webmasters to get sites optimized for mobile search (prior to 21st April 2015) why is this announcement different to previous algorithm changes? Why This Algorithm Change Is...
SEO and CNAMES
CNAME records are used to identify multiple domain names that point to the same IP address. An A record points directly to an IP address. Essentially a CNAME record is used when you don’t have access to an A record, for example when you have a WordPress blog on a sub-domain (wordpress.site.com) CNAME Vs. 301 Redirects The main difference between the two methods is that a 301 redirect can target a Web page, but a DNS canonical record...