Google Pop Up Penalty
Google to penalize intrusive mobile interstitials Google’s intrusive interstitials penalty has officially commenced from January 10th 2017. The intrusive interstitials penalty is a step to eliminate pages that provide a poor experience to mobile users where content is immediately accessible yet blocked by a “pop-up”. January 10, 2017 update: Starting today, pages where content is not easily accessible to a user on...
Google Accelerated Mobile Pages
On October 7, 2015 Google officially announced a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. Google AMP = Accelerated Mobile Pages Project = AMP HTML = Amplified Pages How do Google Accelerated Mobile Pages work? The Google AMP Project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to...
Apple Search and iOS 9
Search Improvements iOS 9 now makes it easy for users to discover information in apps by surfacing the content of the apps and websites in Search on iOS 9. (with seamless universal linking, this takes users to the best place to view the results.) App history Deep links make it easy for users to get back to where they were in your app—just indicate that your app is eligible for Search and iOS 9 will create them for you. Content...
How To Get App Content Into Google Search Results
What is App Indexing for Google Search? App Indexing lets Google read apps just like websites. Deep links in your Android app can now appear in Google Search Results allowing users to navigate directly to the native mobile experience landing on the correct content within your app. What you need: The user needs to have your app installed. You need to establish the relationship between your web pages and app deep links. Use the App...
Google Mobile Friendly Algorithm Change
On April 21st 2015, Google will implement a new change to the search algorithm targeting websites that aren’t mobile-friendly. Given the amount of interest this announcement has garnished (dubbed “mobilegeddon”) and the increased awareness for Webmasters to get sites optimized for mobile search (prior to 21st April 2015) why is this announcement different to previous algorithm changes? Why This Algorithm Change Is...