Search Marketing Summit 2018 – Day 2
9:00-10:00 SEO For Google’s Mobile-First Index & Mobile-Friendly World with Cindy Krum, CEO and Founder, MobileMoxie
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10:00-10:30 Morning Tea (Doric Room – Mini Expo & Catering)
10:30-11:05 Local Search Ranking Factors overview with Britney Muller, Senior SEO Scientist, Moz
11:05-11:40 Digital Marketing for the Local Ecosystem with Veronica Romney, Co-Founder & President, LoSoMo
11:40-12:15 Citations – Managing Mapping & Local Listings with Barry Smyth, Co-Founder, Consistently
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12:15-1:00 Lunch (Doric Room – Mini Expo & Catering)
TECH SEO (Ionic Room)
1:00-1:35 Technical SEO for Ecommerce sites with Jason Mun, Co-Founder and Search Director, Bespoke
1:35-2:10 AMP for E-Commerce: Why and How? with Max Prin, Head of Technical SEO, Merkle
2:10-2:45 Progressive Web Apps – Take Your Mobile Performance to the Next Level with Nichola Stott, Founder, Erudite
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2:45-3:15 Afternoon Tea (Doric Room – Mini Expo & Catering)
VOICE (Ionic Room)
3:15-3:50 Voice search – Optimising Content For Voice Search & Virtual Assistants with Chris Thomas, Director, Hibermate Limited
3:50-4:20 Unchatted Territory: Search Optimisation for Conversational Agents with Christi Olson, Search Evangelist, Microsoft
4:30-5:30 SMS Sydney Site Clinic
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10:30-11:05 How to make Apple Search Ads work for you with Jennifer Lam, Paid Search Specialist, Sportsbet
11:05-11:40 PPC Cost Analysis with Robyn Lodge, Senior SEO Consultant, Builtvisible
11:40-12:15 Balancing online and offline conversions through device targeting with Selina Gough, Senior Paid Media Manager, iProspect
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12:15-1:00 Lunch
SEO (Corinthian Room)
1:00-1:35 15 SEO Mistakes You’re Making Right Now with Casie Gillette, Senior Director of Digital Marketing, Komarketing
1:35-2:10 High competition SERPs: how to gain an edge on your competition with Matt Corke, Group Publisher, Lending, Finder.com
2:10-2:45 Successful SEO Using Markup & Structured Data with Michael Motherwell, Co-Founder, Wave Interactive
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2:45-3:15 Afternoon Tea (Doric Room – Mini Expo & Catering)
Conversion & Analytics (Corinthian Room)
3:15-3:50 Killer Analytics for Mobile SEO with Jenny Halasz, Founder, JLH Marketing
3:50-4:20 Giving Credit Where Credit’s Due: Analytics, Conversions & Attribution with Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing
Back to SMX Sydney 2018 Agenda.