Search Marketing Summit 2018 – Day 1
9:00-10:00 Opening Keynote – AI, Voice & Machine Learning, where to next in Search with Britney Muller, Senior SEO Scientist, Moz
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10:00-10:30 Morning Tea (Doric Room – Mini Expo & Catering)
10:30-11:05 The Intersection of Customers and Search with Casie Gillette, Senior Director of Digital Marketing, Komarketing
11:05-11:40 WordPress Optimisations for Improving SEO & Conversions with Mark Randall, Country Manager, WP Engine
11:40-12:15 Addressing Site Quality with Robyn Lodge, Senior SEO Consultant, Builtvisible
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12:15-1:10 Lunch (Doric Room – Mini Expo & Catering)
PPC Strategy (Ionic Room)
1:15-1:50 The State of Artificial Intelligence in PPC with Frederick Vallaeys, CEO, Optmyzr
1:50-2:25 Advanced Audience Remarketing Tactics with Christi Olson, Search Evangelist, Microsoft
2:25-3:00 Working with Influencers: What to Do and What Not to Do with Ashley Ward, Corporate Speaker & Evangelist, SEMrush
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3:00-3:15 Afternoon Tea (Doric Room – Mini Expo & Catering)
Local & Mobile (Ionic Room)
3:15-4:00 Content Marketing for Google’s Mobile First Index with Veronica Romney, Co-Founder & President, LoSoMo
4:05-4:55 Mobile readiness that isn’t about speed with Jenny Halasz, Founder, JLH Marketing
5:00-6:00 LIVE Video Link Up with John Mueller, Google Switzerland: John Mueller, Senior Webmaster Trends Analyst, Google
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7:30-9:30 SEMrush Networking Harbour Cruise : meet at King Street Ferry Wharf by 7pm as the boat leaves 7:30pm sharp.
10:30-11:05 Keyword Planning in a Close Variant World: Auction Auditing & Budget Optimisation with Navah Hopkins, Services Innovation Strategist, Wordstream
11:05-11:40 Intro to automation with AdWords Scripts with Frederick Vallaeys, CEO, Optmyzr
11:40-12:15 Uber-Optimised, Breakthrough Performance PPC (Insights from the inside) with Merry Morud, Associate Creative Director, Aimclear®
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12:15-1:15 Lunch
SEO (Corinthian Room)
1:15-1:50 Future Focus: Winning in the moments that matter with Guy Jarvie, National Head of Experience, iProspect®
1:50-2:25 Making Hreflang Manageable Nichola Stott, Founder, Erudite
2:25-3:00 Canonicalisation with Adam Orchard, SEO Director, Zenith
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3:00-3:15 Afternoon Tea (Doric Room – Mini Expo & Catering)
SEM (Corinthian Room)
3:15-3:50 Video: The Next Frontier in Marketing with Duane Brown, Founder & Head of Strategy, Take Some Risk
3:50-4:20 Reusable Content: How to Extend the Life of Your Content with Ashley Ward, Corporate Speaker & Evangelist, SEMrush
4:20-4:55 Lessons of the most efficient SEM Campaign in Australia with Lucio Ribeiro, Managing Director, Online Circle Digital
Back to SMX Sydney 2018 Agenda.