Search Marketing Summit 2017 – Day 2

SMX Search Summit (Day 2) Tuesday May 2nd 2017 (State Room – Level 2)

8:45-9:00 Welcome

9:00-10:00 Big Brands talk SEM with Moderated by: Jeff Ferguson, CEO – Fang Digital Marketing

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10-10:30 Morning Tea



SEO – The Other Search Engines (Break Out Room – Level 2)

10:30-11:20 Amazon SEO Demystified – How to rank your products on Amazon’s Search Engine, A9 with Chris Thomas, Director, Hibermate Limited.

11:20-12:15 App Store SEO Demystified with Amye Saunders, Co-founder and Director, AMIRE Strategic Digital Marketing

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12:15-1:00 Lunch (Mini-Expo Room – Level 2)

PPC (Break Out Room – Level 2)

1:00-1:50 Advanced Keyword Research: Business Value, Difficulty and Targeting Strategy with Simon Mathonnet, Head Of Digital Strategy, Splashbox.

1:50-2:40 Integrating Search Data Across PPC Audience Targeting with Suryabala Shenbagamurthy, SEM Planner, The Media Store (AUS)

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2:45-3:15 Afternoon Tea (Mini-Expo Room – Level 2)

SEO (Break Out Room – Level 2)

3:15-3:50 Delivering outstanding results with Technical SEO with Bartosz Góralewicz, CEO, Elephate S.C. (Poland)

3:50-4:20 Surviving a Website Migration from a SEO Perspective with Jason Mun, Co-Founder and Search Director, Bespoke

4:30-5:30 Site Clinic

Back to SMX Sydney 2017 Speakers

Social PPC (State Room – Level 2)

10:30-11:05 How to Use Facebook Analytics to Make Better Business Decisions with Dennis Yu, CTO, Blitz Metrics.

11:05-11:40 Big Data & Adwords Scripts with Jeff Ferguson, CEO, Fang Digital.

11:40-12:15 Thinking Outside The SEM Box with Marty Weintraub, Founder & Evangelist, AimClear

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12:15-1:00 Lunch

SEO (State Room – Level 2)

1:00-1:35 Simplifying Future-proof SEO: Content and Links with Jason Acidre, CEO and Co-Founder, Xight Interactive Asia, Inc. (Philippines).

2:10-2:45 WordPress SEO Traps to avoid with Peter Mead, SEO Consultant, Peter Mead IT (AUS)

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2:45-3:15 Afternoon Tea (Mini-Expo Room – Level 2)

Local (State Room – Level 2)

3:15-3:50 Improve Your Local Presence Using Social Media with Ashley Ward, CEO and Founder, Madhouse Matters (US)

3:50-4:20 Optimising local in the “Near Me” world with Michael Motherwell, Co-Founder, Wave Interactive.