Search Marketing Summit 2017 – Day 1

SMX Search Summit (Day 1) Monday May 1st 2017 (State Room – Level 2)

8:45-9:00 Welcome

9:00-10:00 Social? Psychographics? Data? SEO? PR? Content? PPC? What the hell is Marketing Now ANYWAY! with Marty Weintraub Founder & Evangelist, AimClear.

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10:00-10:30 Morning Tea (Mini-Expo Room – Level 2)



SEO (State Room – Level 2)

10:30-11:05 Multinational Search with Aleyda Solis, International SEO Consultant, ORAINTI

11:05-11:35 Session TBA

11:35-12:05 Link Building Methods from a Ninja with Jim Boykin, Founder and CEO, Internet Marketing Ninjas

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12:05-1:00 Lunch

PPC (State Room – Level 2)

1:00-1:35 How to Increase Clicks Using Social Media Advertising with Ashley Ward, CEO and Founder, Madhouse Matters (US)

1:35-2:10 The Perfect Social PPC Report Template with Dennis Yu, CTO, Blitz Metrics

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2:45-3:15 Afternoon Tea (Mini-Expo Room – Level 2)

SEM (State Room – Level 2)

3:15-3:50 Growth Hacking with Phillip Ohren, COO, Louder.Online.

3:50-4:20 Attribution Success In A Cross-Device World with Kerry Satchell, SEM professional, Mindshare Sydney (AUS)

4:30-5:25 Meet The SEO’s leading the charge here in Australia The Aussie SEO’s – Jasun Mun, Dan Petrovic, Michaeal Motherwell & Jessica Tocker.

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7:30-8:30 SMS Sydney Networking Cruise : meet at King Street Ferry Wharf by 6:30pm as the boat leaves 7:00pm sharp. How to get to King St Wharf?

SEO & Mobile (Break Out Room – Level 2)

10:30-11:05 AMP: The Next Generation with Greg Grothaus, Software Engineer, Google

11:05-11:40 Optimising Content For Voice Search & Virtual Assistants with Purna Virji, Senior Manager, Microsoft.

11:40-12:15 SEO For Google’s Mobile-First Index & Mobile-Friendly World with Jeff Ferguson, CEO, Fang Digital

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12:15-1:00 Lunch

Content Marketing (Break Out Room – Level 2)

1:00-1:35 Site Speed for Content Marketers with Geoff Griffiths, Managing Director, Builtvisible (UK)

1:35-2:10 How to scrape data to drive content marketing campaigns without knowing how to code with Jeremy Cabral, Head of Publishing & Editorial, Finder.com

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2:45-3:15 Afternoon Tea (Mini-Expo Room – Level 2)

Conversion (Break Out Room – Level 2)

3:15-3:50 Conversion Rates & The Law of Diminishing Astonishment with Frederic Chanut, Managing Director, In Marketing We Trust (AUS)

3:50-4:20 Always Be Testing To Always Be Closing with Selina Gough, Head of PPC, Dejan Marketing

Back to SMX Sydney 2017 Agenda.