Search Marketing Summit Day 1

SMX Search Summit (Day 1) Wed Jun 1 2016 (Banquet Hall)

8:45-9:00 Welcome

9:00-10:00 Why ​Convincing To The Logical Brain Won’t Get Results: with Tim Ash President & CEO of Site Tuners.

– – – – – – – – – – – – – – –

10:00-10:30 Morning Tea (Marble Foyer)



SEO (Banquet Hall)

10:30-11:05 Enterprise Link Building: with Patrick Kajirian SEO Manager at ESPN.com

11:05-11:40 Link Building, Penguin, Digital Assets: with Sha Menz Lead Software Architect at rmoov.com

11:40-12:15 The Art Of Audience Engagement: with Motoko Hunt, Japanese Search Expert at AJPR.

– – – – – – – – – – – – – – –

12:15-1:00 Lunch

CONTENT MARKETING (Banquet Hall)

1:00-1:35 Mind-Blowing Content Marketing ROI: with Jeremy Cabral Head of Publishing & Editorial at Finder.com

1:35-2:10 Writing the “Right” Content: Highly Searchable, Keyword-Driven and Relevant Content with Aleyda Solis International SEO Consultant at ORAINTI.

2:10-2:45 Building Links With Content Syndication: with Greg Boser President of Foundation Digital.

– – – – – – – – – – – – – – –

2:45-3:15 Afternoon Tea (Marble Foyer)

PPC (Banquet Hall)

3:15-3:50 Using APIs To Automate Marketing Tasks: with Rob Kerry Chief Strategy Officer at Ayima.

3:50-4:20 Advanced PPC Search and Social Mashup: Expertly Curate Owned Audience Cookie Pools: with Rachel Malone-Olson Social Account Manager at aimClear®

4:30-5:25 Hacking Rankbrain: The 4 Robot-Destroying Weapons You’ll Need To Survive Seo Judgment Day with Larry Kim CTO at Wordstream.

– – – – – – – – – – – – – – –

7:30-8:30 SMS Sydney Networking Cruise : meet at King Street Ferry Wharf by 6:30pm as the boat leaves 7:30pm sharp. How to get to King St Wharf?

PPC (Grand Lodge)

10:30-11:05 Searching For Shoppers: How To Succeed With Feed-Based Product Campaigns with Frederick Vallaeys CEO of Optmyzr.

11:05-11:40 Taking Retargeting To The Next Level: with Dennis Yu CTO of Blitz Metrics.

11:40-12:15 Dynamic Ads to Supercharge SEM Campaigns: with Rachel Malone-Olson Social Account Manager at aimClear®

– – – – – – – – – – – – – – –

12:15-1:00 Lunch

MOBILE SEO (Grand Lodge)

1:00-1:35 Getting Mobile Friendly To Survive The Next Mobilegeddon: with Gary Illyes Trends Analyst at Google.

1:35-2:10 Google Now, Microsoft Cortana & The Predictive Search World: with Cindy Krum CEO and Founder of MobileMoxie.

2:10-2:45 How Apple’s Changing Up Search: From Siri To Safari To Spotlight with Emily Grossman Mobile Marketing Specialist at MobileMoxie.

– – – – – – – – – – – – – – –

2:45-3:15 Afternoon Tea (Marble Foyer)

SEO (Grand Lodge)

3:15-3:50 Keeping Things Lean and Mean: Crawl Optimisation with Jason Mun Co-Founder and Search Director at Bespoke.

3:50-4:20 The Internet is People! Optimising for User Experience with Woj Kwasi Head Honcho at Kwasi Studios.

Back to SMX Sydney 2016 Agenda.