When Does Google Trends Update?
Jun19

When Does Google Trends Update?

Google Trends has now been updated to include real-time data and a redesigned homepage. The biggest change appears to be the integration of YouTube and Google News data to help determine trending topics. “We now look at trends from YouTube and Google News and combine them to better understand what topics and stories are trending across the web right now. ” – Google The redesigned homepage increases the breadth and...

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What does the Google and Twitter partnership deal mean?
Jun17

What does the Google and Twitter partnership deal mean?

Tweets are officially back in Google’s mobile search results. The new partnership deal between Google and Twitter will allow Google to display tweets in search results in real time. When tapping on a Tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content. Keen observers may remember Google and Twitter used to have a similar partnership but this ended in 2011 and I...

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Search Marketing Expo SMX Sydney May 2015
May12

Search Marketing Expo SMX Sydney May 2015

The 2015 Search Marketing Expo (SMX) Sydney Australia has commenced at the SMC Conference & Function Centre in Sydney. * * UPDATED * * Live coverage of the SMX Sydney 2016 Search Marketing Summit. SMX Sydney 2015: Live Blog (Day 1) Tues May 12 SMX Sydney 2015 Day 1 Wrap-up #SMXSydney #smxsyd15 http://t.co/L9yVQHBZuQ — Chris Burgess (@chrisburgess) May 12, 2015 – – – – – – – – –...

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5 Tips for SEO Content Marketing
Apr30

5 Tips for SEO Content Marketing

SEO + Content Marketing = Content Optimisation. Below are the key takeaways from the “Winning at SEO & Content Marketing” presentation: Incorrect Questions: “How much content do I need?” “How many words should I write?” Correct Questions: “Who is my audience?” “What do they want to read?” Don’t Market Your Content, Create Content for your Market Name Your Content What It Should Rank For SEO = Simple,...

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Mobile Friendly Impact Change – Google Q & A
Apr21

Mobile Friendly Impact Change – Google Q & A

Take the Mobile-Friendly Test: * * * SUMMARY of Google Response * * * Q: Is Google on track to release tomorrows mobile-friendly algorithm? A: YES. April 21 2015 Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only. Q: Will desktop searchers / desktop rankings drop? A: NO. Q: Will it...

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How To Get App Content Into Google Search Results
Apr16

How To Get App Content Into Google Search Results

What is App Indexing for Google Search? App Indexing lets Google read apps just like websites. Deep links in your Android app can now appear in Google Search Results allowing users to navigate directly to the native mobile experience landing on the correct content within your app. What you need: The user needs to have your app installed. You need to establish the relationship between your web pages and app deep links. Use the App...

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