Why I Won’t Be Investing in Snapchat
Jun22

Why I Won’t Be Investing in Snapchat

If you have been paying attention to Snapchat’s recent IPO Snap Inc. (NYSE:SNAP) you should have concluded that it is an extremely risky bet. Unlike the significant pool of millennials that piled into the stock only to realise they had purchased shares in Snap Interactive an entirely different company! Investors sent shares in a little known startup called SNAP Interactive Inc. surging 164 percent in what is almost surely a case of...

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How Does Snapchat Work?
May15

How Does Snapchat Work?

What is Snapchat? Snapchat is a mobile app that allows you to send pictures and videos that self destruct after a few seconds of a person viewing them. The sender of the message gets to choose how long the message stays live for between 1 and 10 seconds. Snapchat is a mobile app that allows users to send each other photos & videos & texts which vanish once viewed. How Snapchat works? You can capture a photo or brief video...

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Google Pop Up Penalty
Jan11

Google Pop Up Penalty

Google to penalize intrusive mobile interstitials Google’s intrusive interstitials penalty has officially commenced from January 10th 2017. The intrusive interstitials penalty is a step to eliminate pages that provide a poor experience to mobile users where content is immediately accessible yet blocked by a “pop-up”. January 10, 2017 update: Starting today, pages where content is not easily accessible to a user on...

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People Also Search For
Oct18

People Also Search For

“People Also Search For” Carousel in mobile search results Search something on Google using a smartphone, click on a result, then click back. You should see a snippet of the search result you clicked on and a carousel appear below it “people also search for…” displaying a list of clickable phrases to navigate to a new search. Google Back Button Behavior Triggers “People Also Search For”...

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Voice Search Optimization
May31

Voice Search Optimization

Search is all about content discovery. The increasing novelty of searching by voice has obvious ramifications for the search industry; namely “How will voice search change SEO?”. The Importance of Natural Language Long-Tail keywords can now be captured more effectively using the “who, what, where, why and how to” natural voice searches. This means targeting longer search query phrases that are conversational in...

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Google Accelerated Mobile Pages
Oct19

Google Accelerated Mobile Pages

On October 7, 2015 Google officially announced a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. Google AMP = Accelerated Mobile Pages Project = AMP HTML = Amplified Pages How do Google Accelerated Mobile Pages work? The Google AMP Project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to...

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