People Also Search For
Oct18

People Also Search For

“People Also Search For” Carousel in mobile search results Search something on Google using a smartphone, click on a result, then click back. You should see a snippet of the search result you clicked on and a carousel appear below it “people also search for…” displaying a list of clickable phrases to navigate to a new search. Google Back Button Behavior Triggers “People Also Search For”...

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Voice Search Optimization
May31

Voice Search Optimization

Search is all about content discovery. The increasing novelty of searching by voice has obvious ramifications for the search industry; namely “How will voice search change SEO?”. The Importance of Natural Language Long-Tail keywords can now be captured more effectively using the “who, what, where, why and how to” natural voice searches. This means targeting longer search query phrases that are conversational in...

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Google Webmaster Tools Combine Sites
May23

Google Webmaster Tools Combine Sites

Google Search Console has introducing the concept of “property sets” which allow you to combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. TLDR; Combine sets of web properties into one group for a single accumulation of data. The major benefit of having google webmaster tools merge sites is the ability to track the combined...

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Google Instant Content
May02

Google Instant Content

Google has released a new search feature that officially has no name. Search marketers are calling it “Instant Content” because Google is actually hosting the content and publishing it directly within their search results. Could this allow media companies and marketers to publish directly to the Search Results? How it functions? Each post is hosted by Google itself on a dedicated page, and appears in a carousel in results...

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Google Accelerated Mobile Pages
Oct19

Google Accelerated Mobile Pages

On October 7, 2015 Google officially announced a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. Google AMP = Accelerated Mobile Pages Project = AMP HTML = Amplified Pages How do Google Accelerated Mobile Pages work? The Google AMP Project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to...

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